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Wednesday, September 18
 

08:15 MDT

Registration
Wednesday September 18, 2019 08:15 - 17:00 MDT
Pre-Function Area

09:00 MDT

Statistics Canada Workshop: Discover a Wealth of Information
Statistics Canada is a key producer of important tourism information, and there have been many changes to Statistics Canada’s tourism-related data products over the past few years.

Join this session to learn from Statistics Canada personnel and users of Statistics Canada data about the tourism related data produced by Statistics Canada. Get hands-on experience with data from Frontier Counts, the National Travel Survey and the Visitor Travel Survey. Learn about other tourism-related datasets. Discover what Statistics Canada tourism data is available, and how to access it.

Be sure to RSVP your attendance when registering for the conference.


Speakers
avatar for Tanja Armenski

Tanja Armenski

Analyst, Statistics Canada
PK

Peter Kalhok

Chief, Statistics Canada
avatar for Calum MacDonald

Calum MacDonald

Vice President, Labour Market Intelligence, Tourism HR Canada
avatar for Michel Dubreuil

Michel Dubreuil

Manager, Research, Destination Canada
Michel Dubreuil is the Manager of the Consumer and Market Intelligence Unit at Destination Canada in Vancouver.At Destination Canada Michel oversees the administration of the tourism statistics program with Statistics Canada and, with his team of analysts, the management of market... Read More →


Wednesday September 18, 2019 09:00 - 12:00 MDT
Da Vinci Room

10:30 MDT

Break with Refreshments
Wednesday September 18, 2019 10:30 - 10:45 MDT
Pre-Function Area

14:00 MDT

Case Study: Wanuskewin Heritage Park
The case study will take conference delegates on a significant journey to the Wanuskewin Heritage Park.

“Our story began with a dream and desire to tell the story of the land and its first people and to share this collective narrative that is part of a larger national identity.

Wanuskewin Heritage Park sits above Opimihaw Creek and the South Saskatchewan River near Saskatoon – a window into a part of Canada’s history that remains largely undiscovered, and a link to our past unlike any other National Historic Site in Canada. Wanuskewin’s uniqueness is not just the fact that there exists evidence of ancient peoples, but rather the composition of many different aspects of habitation, hunting and gathering, and spirituality – all in one place.

The Wanuskewin area contains some of the most exciting archaeological finds in North America, many of which pre-date the pyramids of Egypt. To date, 19 Pre-Contact archaeological dig sites have been identified on the terraces and point bars in the Opimihaw Creek valley bottom or coulee depressions along the valley wall of the South Saskatchewan River. As soon as the Opimihaw Creek valley became available for human occupation 6,000 years ago, virtually every Pre-Contact cultural group recognized across the Great Plains visited this location. The result is a remarkable complete and intact record of cultural development in the region over that time span. The archaeological resources of Wanuskewin are exceptional and among the finest examples of Pre-Contact occupation of the Great Plains of North America.”

Source: https://wanuskewin.com/our-story/

Be sure to RSVP your attendance when registering for the conference.

Wednesday September 18, 2019 14:00 - 17:00 MDT
Offsite: Wanuskewin Heritage Park

19:00 MDT

Dine Around
Please enjoy dining at one of the following Saskatoon restaurants:
  • Cactus Club Café - $$ - $$$, American, Bar, Canadian
  • Scarlet Craft Kitchen - $$ - $$$, Bar, Canadian, American
  • CUT Casual Steak & Tap - $$$$, Steakhouse, Canadian, Gluten-Free Options
  • Taverna Italian Kitchen - $$ - $$$, Pizza, Italian, Vegetarian-Friendly
  • Odd Couple - $$, Chinese Food, vegetarian and vegan options
  • Sticks and Stones - $$ - $$$, Japanese, Sushi, Asian
  • Shift Restaurant (In Remai Modern Museum) - $$ - $$$, Canadian, Vegetarian Friendly, Gluten Free Options

RSVP when registering for the conference or send the name of your preferred choice to info@ttracanada.ca. Note that the cost of the meal is the attendee’s responsibility.

Wednesday September 18, 2019 19:00 - 22:00 MDT
Offsite: Various Restaurants in Saskatoon
 
Thursday, September 19
 

07:15 MDT

Registration
Thursday September 19, 2019 07:15 - 17:00 MDT
Pre-Function Area

07:30 MDT

Breakfast
Thursday September 19, 2019 07:30 - 08:30 MDT
Michelangelo Ballroom BC

08:45 MDT

Welcome to the 2019 TTRA Canada Chapter Conference
Includes Indigenous Welcome and Welcome Remarks by the Conference Chair.

Speakers
avatar for Christine Van Winkle

Christine Van Winkle

Professor, Recreation Management Degree Program, University of Manitoba
Christine Van Winkle is a Professor who brings both practical insight and theory-based knowledge to inform practice. Her research examines visitors experiences in a range of tourism contexts and has been published in tourism, festival and event journals, and books. Christine teaches... Read More →
avatar for Anna Moran

Anna Moran

Director, Research and Policy, Tourism Nova Scotia
avatar for Lyndon J Linklater

Lyndon J Linklater

Speakers’ Bureau member, Office of the Treaty Commissioner
Lyndon J Linklater is a traditional knowledge keeper and storyteller. He has an educational background in Indian Social Work, Indian Studies and some law.He is a citizen of the Thunderchild First Nation (Plains Cree) in Treaty 6 and has roots in Couchiching First Nation (Fort Francis... Read More →


Thursday September 19, 2019 08:45 - 09:10 MDT
Michelangelo Ballroom BC

09:10 MDT

Developing Indigenous Tourism Experiences in Saskatchewan
This joint presentation will share key learning related to developing Indigenous experiences.

Jeannette Lye, Tourism Saskatchewan
Partha Roy, Insightrix Research
Christian Boyle, Glyph Creative Strategy

Speakers
avatar for Jeannette Lye

Jeannette Lye

Manager, Planning and Research, Tourism Saskatchewan
Jeannette Lye joined Tourism Saskatchewan as Manager of Planning and Research in early 2018. Jeannette’s background in cultural psychology and public policy has provided opportunities to learn and conduct research across Canada, the United Kingdom, and New Zealand. Jeannette worked... Read More →
avatar for Partha Roy

Partha Roy

Senior Executive, Insightrix Research
Partha Roy joined Insightrix in early 2016 and has over 10 years of research experience. A well-versed world traveler, Partha has conducted market research in locations that include South Korea, China, South East Asia, Europe, and Latin America. Throughout his robust career, Partha... Read More →
avatar for Christian Boyle

Christian Boyle

Owner and Principle Service Provider, Glyph Creative Strategy
Christian Boyle has worked professionally in the tourism and economic development sectors in Saskatchewan for the past 12 years. His roles include serving as the Project Manager for the Lake Diefenbaker Tourism Destination Area Plan and as a Marketing Specialist for Whitecap Dakota... Read More →


Thursday September 19, 2019 09:10 - 09:45 MDT
Michelangelo Ballroom BC

09:45 MDT

Break with Refreshments
Thursday September 19, 2019 09:45 - 10:00 MDT
Pre-Function Area

10:00 MDT

1.1: Organizational Considerations / Policy
What Will Internal Marketing Effect on Employees’ Organizational Behavior? - Haiyan Kong, Naipeng Bu, Yue Yuan

The Relationship Between Transformational Leadership and Organizational Citizenship Behavior: The Mediating Role of Career Competency - Yue Yuan, Haiyan Kong, Naipeng Bu

Customer Engagement, Its Antecedents, and Effects on Corporate Performance in the Hospitality Industry: A Multilevel Analysis - Jasper Yu Jing, Xiaoming Liu, Jun Li

Institutional Ethnography of a Tourism "Think Tank" - Honggen Xiao

Speakers
NB

Naipeng Bu

Student, The Hong Kong Polytechnic University
avatar for Haiyan Kong

Haiyan Kong

Professor, Associate Dean, Shandong University
avatar for Jing Yu

Jing Yu

Ph.D. student, Faculty of Business Administration, University of Macau
Jing Yu is a Ph.D. student in Faculty of Business Administration at University of Macau. His research interests cover tourism experience, customer behavior and ICT usage . His research article has been published in Internet research.
avatar for Honggen Xiao

Honggen Xiao

Associate Professor in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Honggen Xiao, Ph.D. in Recreation and Leisure Studies (Waterloo), is currently Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, where he facilitates learning at the undergraduate, Master’s and doctoral levels in subject areas... Read More →


Thursday September 19, 2019 10:00 - 11:15 MDT
Venice Room

10:00 MDT

1.2: Wine Tourism
Comparing Millennial Visitors to Wineries and Breweries in British Columbia: An Examination of Social Involvement, Social Return, and Self-Image Congruency - Jarrett R. Bachman, John S. Hull, Sanja Haecker

Landscapes, Know-how, Gastronomy, and Wines: The Case of 3 Languedoc Terroirs - Bernard Moizo

Understanding Millennial Interest in Participating in Wine Tourism: A Case Study on the Kamloops Wine Trail, British Columbia, Canada - John S. Hull, Jarrett R. Bachman, Sanja Haecker 

Speakers
avatar for Jarrett  R. Bachman

Jarrett R. Bachman

Assistant Professor of Hospitality & Tourism Management, Fairleigh Dickinson University
Dr. Jarrett Bachman is an Assistant Professor of Hospitality & Tourism Management in the International School of Hospitality & Tourism Management at the Vancouver, Canada campus of Fairleigh Dickinson University (FDU). Dr. Bachman received his Ph.D. in Tourism Management from Clemson... Read More →
avatar for Bernard Moizo

Bernard Moizo

Senior Scientist and Director, GRED lab
Bernard Moizo is a French social-anthropologist, he holds a doctorate from France (Paris X Nanterre, 1984) and a Ph.D. from Australia (ANU Canberra, 1991). He joined IRD in 1989, where he is currently Senior Scientist and Director of GRED lab, (Governance, Risk, Environment and Development... Read More →



Thursday September 19, 2019 10:00 - 11:15 MDT
Florence Room

10:00 MDT

1.3: Tourism Satellite Account (workshop)
An in-depth examination of the Tourism Satellite Account

Speakers
avatar for Michel Dubreuil

Michel Dubreuil

Manager, Research, Destination Canada
Michel Dubreuil is the Manager of the Consumer and Market Intelligence Unit at Destination Canada in Vancouver.At Destination Canada Michel oversees the administration of the tourism statistics program with Statistics Canada and, with his team of analysts, the management of market... Read More →
avatar for Demi Kotsovos

Demi Kotsovos

Chief, Statistics Canada
Demi Kotsovos is Chief of the Satellite Accounts and Special Studies section in National Economic Accounts Division at Statistics Canada. With over two decades of experience, she’s no stranger to compiling tourism and culture satellite accounts in addition to other macroeconomic... Read More →


Thursday September 19, 2019 10:00 - 11:15 MDT
Naples Room

11:15 MDT

Break
Thursday September 19, 2019 11:15 - 11:30 MDT
Pre-Function Area

11:30 MDT

Roundtable: Moving Forward – Purposefully and Creatively Innovating Knowledge Mobilization
Speakers
avatar for Marion Joppe

Marion Joppe

Professor, School of Hospitality, Food and Tourism Management, University of Guelph
Dr. Marion Joppe is a professor in the School of Hospitality, Food and Tourism Management, University of Guelph, Canada. Marion specializes in destination planning, development and marketing, and the experiences upon which destinations build. She has extensive private and public sector... Read More →
avatar for Ed Brooker

Ed Brooker

Professor, Pilon School of Business, Sheridan College
Dr. Ed Brooker is a professor in the Pilon School of Business, Sheridan College, Mississauga, Ontario. Leveraging a multi-disciplinary academic and professional background, Ed specializes in creativity and innovation. His interests include revisioning higher education

Sponsors

Thursday September 19, 2019 11:30 - 12:30 MDT
Venice Room

11:30 MDT

Workshop: The Era of Modern Brand Communication and Place Marketing
Speakers
avatar for Vanessa Killeen

Vanessa Killeen

Senior Director, Client Leadership, Kantar
avatar for Mark Pender

Mark Pender

Executive Director, Canada - Government and Public Sector Practice, WPP
Mark Pender leads WPP's Government & Public Sector Practice for Canada. He advises public sector communication leaders across Canada on strategy, innovation, global best practice, capability and procurement.Based in Toronto and Ottawa, he identifies the best teams and talent within... Read More →


Thursday September 19, 2019 11:30 - 12:30 MDT
Florence Room

12:45 MDT

TTRA AGM and Awards Lunch (all attendees are invited to attend)
All invited to attend the TTRA AGM and Awards Lunch.  Only TTRA Members will be allowed to vote on any motions.

In addition, two awards will be presented:


Thursday September 19, 2019 12:45 - 14:00 MDT
Michelangelo Ballroom BC

14:00 MDT

2.1: Tourism Insights 1
Saskatchewan's Tourism Sentiment Index - Jonathan Potts, Tourism Saskatchewan

Post-wildfires: Marketing Messages That Resonate and Encourage Visitation - Kailee Penner, Destination BC

Modernizing Visitor Research - Colleen Madore, Government of Yukon

Tracking the Online Path to Purchase of Potential Visitors - Julie Christine Marchand, Ipsos

Speakers
avatar for Julie Christine Marchand

Julie Christine Marchand

Vice President, Ipsos
Julie Christine Marchand is Vice President at Ipsos, where she has worked since 2004 in a variety of roles. Julie Christine has a strong, diverse research background, which includes experience in many different facets of marketing, customer experience, and advertising research. As... Read More →
avatar for Kailee Penner

Kailee Penner

Senior Researcher, Destination BC
Kailee Penner is a Senior Researcher at Destination BC on the Research and Analytics team. She graduated from the University of British Columbia in 2007 with a Bachelor of Arts and has since obtained 12 years of research experience. Kailee has obtained 5 years of research experience... Read More →
avatar for Jonathan Potts

Jonathan Potts

Executive Director of Marketing and Communications, Tourism Saskatchewan
Jonathan Potts leads the development of Tourism Saskatchewan’s marketing strategies in Canada, the United States, and overseas. He has also served as the organization’s Director of Marketing and Director of Industry Development. Jonathan has over 20 years of experience working... Read More →
avatar for Colleen Madore

Colleen Madore

Research Analyst, Government of Yukon
Colleen Madore joined Government of Yukon in 2012 after accidentally falling in love with Yukon on vacation. She brings her passion for data and love of Yukon to her role as a research analyst with Tourism & Culture, a position she’s held since 2015. As a two-time nominee for the... Read More →


Thursday September 19, 2019 14:00 - 15:30 MDT
Venice Room

14:00 MDT

2.2: Environmental Sustainability / Crisis Management
Tourism Operators on Trial: Pushing the Animal Justice Agenda Forward in Tourism in Spite of Theory - David Fennell, Val Sheppard

Exploring the Impacts of Climate Change Interpretation on Leisure Experiences - Mu He

Crowding and Congestion in Banff Alberta Canada - Joe P. Pavelka

Social Media Social Network Clusters During a Festival Emergency - Courtney Gabrielle, Christine Van Winkle, Kevin Huynhk


Speakers
avatar for Joe Pavelka

Joe Pavelka

Professor, Mount Royal University
Joe Pavelka is Professor of Ecotourism and Outdoor Leadership at Mount Royal University in Calgary Alberta Canada. His focus on sustainable tourism includes a variety of forms including community-based tourism in Peru, lifestyle migration in Canada, and Mexico, and social sustainability-crowding... Read More →
MH

Mu He

PhD student, Faculty of Kinesiology, Sport, and Recreation, University of Alberta
Mu He, a PhD student studying in the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta. Her research interest is in the impacts of climate change on tourism.
avatar for Courtney Gabrielle

Courtney Gabrielle

Graduate Student, University of Manitoba
My name is Courtney Gabrielle. I obtained a bachelor’s degree in Recreation Management and Community Development with a minor in Psychology in the Faculty of Kinesiology and Recreation Management at the University of Manitoba. I am currently working towards my Masters of Arts. I... Read More →
avatar for David Fennell

David Fennell

Professor, Brock University
David Fennell researches mainly in the areas of ecotourism, tourism ethics, and moral issues tied to the use of animals in the tourism industry. A major thrust of his research involves the use of theory from other disciplines (e.g., biology, philosophy) to gain traction on many of... Read More →


Thursday September 19, 2019 14:00 - 15:30 MDT
Florence Room

14:00 MDT

2.3: Tourism Economic Development
Creative Tourism: Exploring the Nexus of the Creative Sector and Tourism in Rural Canada - Patrick Brouder

Business Improvement Areas and Tourism in Urban Neighbourhoods - Tom Griffin

Using Research and Engagement to Create, Implement, and Measure the Yukon Tourism Development Strategy - Sarah Marsh

Survey of Canadians - Calum MacDonald

Speakers
avatar for Calum MacDonald

Calum MacDonald

Vice President, Labour Market Intelligence, Tourism HR Canada
avatar for Sarah Marsh

Sarah Marsh

Manager, Industry Services, Department of Tourism & Culture, Government of Yukon
Sarah Marsh began her career in tourism research in 2004 – the same year she finished university and joined the TTRA Canada family. Sarah spent ten years in Yellowknife, NT working for the territorial government as the Manager of Research for Tourism and Parks. She and her family... Read More →
avatar for Tom Griffin

Tom Griffin

Assistant Professor, Assistant Director of the Hospitality and Tourism Research Institute, Ryerson University
Tom Griffin is an Assistant Professor in the School of Hospitality and Tourism Management, Ryerson University, and Assistant Director of the Ryerson Hospitality and Tourism Research Institute. His research interests revolve around Visiting Friends and Relatives (VFR) travel and the... Read More →
avatar for Patrick Brouder

Patrick Brouder

BC Regional Innovation Chair, Vancouver Island University
As British Columbia Regional Innovation Chair in Tourism and Sustainable Rural Development at Vancouver Island University my research focuses on three interrelated areas of tourism innovation across the province - Indigenous tourism (as a form of endogenous economic development... Read More →


Thursday September 19, 2019 14:00 - 15:30 MDT
Naples Room

15:30 MDT

Break
Thursday September 19, 2019 15:30 - 15:45 MDT
Pre-Function Area

15:45 MDT

Academic Roundtable
Includes student presentations:

Residents as Destination Advocates: A Netnographic Exploration of Resident-Generated Advocacy through a Facebook Travel Group - Michael Lever, Dr. Statia Elliot

Collaborative Tourism Development - Megan Fortune, Georgia Brennan

Exploring the Culinary Experiences of Diners at Pop-up Restaurants - Farnoosh Niroo, Christine Van Winkle

Visitor Satisfaction analysis as a result of cross-cultural partnership in Wechiau, Ghana - Jocelyne Fournier, Annie Boersen

The connection between cultural tourism and VFR tourism from immigrant hosts’ perspectives - Md Wahidur Rahman

Speakers
avatar for Farnoosh Niroo

Farnoosh Niroo

Graduate Student of Kinesiology and Recreation Management, University of Manitoba
avatar for Megan Fortune

Megan Fortune

Student, Vancouver Island University
Megan Fortune is currently in her final year of a Bachelor of Tourism Management with a Major in Recreation at Vancouver Island University. Growing up in Ucluelet, on the west coast of Vancouver Island she has a great appreciation for the outdoors and the lessons that nature has to... Read More →
avatar for Michael Lever

Michael Lever

PhD candidate and lecturer in Service Management in the Lang School of Business and Economics, University of Guelph
Michael Lever is a Ph.D. Candidate studying Service Management at the University of Guelph, where he incorporates his background in the areas of consumer behaviour, management, and marketing and applies it to concepts in tourism, particularly those of destination image and place branding... Read More →
avatar for Jocelyne Fournier

Jocelyne Fournier

Student, Vancouver Island University
Jocelyne Fournier is a fourth year student at Vancouver Island University (VIU), completing her Bachelor of Tourism Management with a Major in Recreation. Upon completing her degree, Jocelyne is interested in pursuing a career either in winter outdoor recreation or in community event... Read More →
avatar for Md Wahidur Rahman

Md Wahidur Rahman

Masters Student, Ted Rogers School of Hospitality and Tourism Management, Ryerson University
I am a Masters student of Ted Rogers School of Hospitality and Tourism Management of Ryerson University. Currently, I am working on my Masters thesis on Cultural Tourism and VFR Tourism under the supervision of Dr. Tom Griffin. The purpose of my study is to explore the connection... Read More →


Thursday September 19, 2019 15:45 - 17:00 MDT
Michelangelo Ballroom BC

15:45 MDT

Practitioner Roundtable
Includes student presentations:

Residents as Destination Advocates: A Netnographic Exploration of Resident-Generated Advocacy through a Facebook Travel Group - Michael Lever, Dr. Statia Elliot

Collaborative Tourism Development - Megan Fortune, Georgia Brennan

Exploring the Culinary Experiences of Diners at Pop-up Restaurants - Farnoosh Niroo, Christine Van Winkle

Visitor Satisfaction analysis as a result of cross-cultural partnership in Wechiau, Ghana - Jocelyne Fournier, Annie Boersen

The connection between cultural tourism and VFR tourism from immigrant hosts’ perspectives - Md Wahidur Rahman

Speakers
avatar for Farnoosh Niroo

Farnoosh Niroo

Graduate Student of Kinesiology and Recreation Management, University of Manitoba
avatar for Megan Fortune

Megan Fortune

Student, Vancouver Island University
Megan Fortune is currently in her final year of a Bachelor of Tourism Management with a Major in Recreation at Vancouver Island University. Growing up in Ucluelet, on the west coast of Vancouver Island she has a great appreciation for the outdoors and the lessons that nature has to... Read More →
avatar for Michael Lever

Michael Lever

PhD candidate and lecturer in Service Management in the Lang School of Business and Economics, University of Guelph
Michael Lever is a Ph.D. Candidate studying Service Management at the University of Guelph, where he incorporates his background in the areas of consumer behaviour, management, and marketing and applies it to concepts in tourism, particularly those of destination image and place branding... Read More →
avatar for Jocelyne Fournier

Jocelyne Fournier

Student, Vancouver Island University
Jocelyne Fournier is a fourth year student at Vancouver Island University (VIU), completing her Bachelor of Tourism Management with a Major in Recreation. Upon completing her degree, Jocelyne is interested in pursuing a career either in winter outdoor recreation or in community event... Read More →
avatar for Md Wahidur Rahman

Md Wahidur Rahman

Masters Student, Ted Rogers School of Hospitality and Tourism Management, Ryerson University
I am a Masters student of Ted Rogers School of Hospitality and Tourism Management of Ryerson University. Currently, I am working on my Masters thesis on Cultural Tourism and VFR Tourism under the supervision of Dr. Tom Griffin. The purpose of my study is to explore the connection... Read More →
avatar for Lydia Zorn

Lydia Zorn

Partner, Insignia Marketing Research Inc.
Lydia Zorn is a founding partner with Insignia and leads our strategy planning and qualitative practice. She is an expert strategist and qualitative researcher, with over 20 years’ experience.She has developed brand strategies for major retailers, consumer products and travel and... Read More →


Thursday September 19, 2019 15:45 - 17:00 MDT
Venice Room

18:45 MDT

Cocktail Reception
Sponsors

Thursday September 19, 2019 18:45 - 19:15 MDT
Michelangelo Ballroom BC

19:15 MDT

Annual TTRA Banquet
Thursday September 19, 2019 19:15 - 23:00 MDT
Michelangelo Ballroom BC

21:00 MDT

After Party
Thursday September 19, 2019 21:00 - 23:30 MDT
Michelangelo Ballroom BC
 
Friday, September 20
 

07:45 MDT

Registration
Friday September 20, 2019 07:45 - 14:15 MDT
Pre-Function Area

08:00 MDT

Breakfast
Friday September 20, 2019 08:00 - 09:00 MDT
Michelangelo Ballroom BC

09:00 MDT

Keynote: Film Tourism
Stephen will share his thoughts on film tourism, with focus on film tourism development in British Columbia. He will discuss film tourism strategy at the provincial versus city level, as well as the opportunities and challenges to continued film tourism growth. He will provide a candid perspective and, hopefully, a road map complete with potholes that will encourage other tourism organizations to develop their own capabilities in this exciting space.

Speakers
avatar for Stephen Pearce

Stephen Pearce

Vice President, Strategy, International Markets, Tourism Vancouver
Stephen Pearce is a strategic marketer with over thirty years’ experience in destination marketing and development. He is responsible for developing, implementing and optimizing strategies for all international markets. Curiosity, risk, creativity and innovation define his approach... Read More →

Sponsors

Friday September 20, 2019 09:00 - 10:00 MDT
Michelangelo Ballroom BC

10:00 MDT

Break with Refreshments
Friday September 20, 2019 10:00 - 10:15 MDT
Pre-Function Area

10:15 MDT

Panel: Filling in the Gaps
Join this lively discussion of innovative approaches to filling in data and information gaps.

Speakers
avatar for Michel Dubreuil

Michel Dubreuil

Manager, Research, Destination Canada
Michel Dubreuil is the Manager of the Consumer and Market Intelligence Unit at Destination Canada in Vancouver.At Destination Canada Michel oversees the administration of the tourism statistics program with Statistics Canada and, with his team of analysts, the management of market... Read More →
avatar for Larry Filler

Larry Filler

Senior Vice President, Practice Leader, Environics Analytics
As a Senior Vice President & Practice Leader for the Travel & Tourism, Insurance and Loyalty industries, Larry Filler helps organizations realize value from data. He has more than 30 years of experience in developing and applying analytics solutions for clients across many industry... Read More →
avatar for Greg Hermus

Greg Hermus

Associate Director, The Conference Board of Canada


Friday September 20, 2019 10:15 - 11:15 MDT
Michelangelo Ballroom BC

11:15 MDT

Break
Friday September 20, 2019 11:15 - 11:30 MDT
Pre-Function Area

11:30 MDT

3.1: Agri Tourism
Exposure-Investment Continuum in Agritourism - Nicole L. Vaugeois

The Role of Sustainable Local Food Among Tourism Stakeholders: A Comparative Study in Vancouver, Canada and Christchurch, New Zealand - Hiran Roy, C.Michael Hall, Paul W. Ballantine

Agritourism and Visitor Loyalty: The Role of Experience, Memories, Positive Emotion, Perceived Authenticity - Nanxi Yan, Elizabeth A. Halpenny

Speakers
NY

Nanxi Yan

Ph.D. Student, University of Alberta
avatar for Hiran Roy

Hiran Roy

Lecturer, International School of Hospitality and Tourism Management, Fairleigh Dickinson University
Hiran Roy is a full-time Lecturer of International School of Hospitality and Tourism Management at Fairleigh Dickinson University, Vancouver, Canada campus. Dr. Hiran Roy holds a Ph.D. in Management from University of Canterbury, Christchurch, New Zealand. Before joining academia... Read More →
avatar for Nicole L. Vaugeois

Nicole L. Vaugeois

Associate Vice-President, Scholarship, Research and Creative Activity, Vancouver Island University
Nicole Vaugeoisis the Associate Vice-President, Scholarship, Research, and Creative Activity and Emeritus BC Regional Innovation Chair in Tourism and Sustainable Rural Development at Vancouver Island University. Nicole’s research interests include agri-tourism, amenity based development... Read More →


Friday September 20, 2019 11:30 - 13:00 MDT
Venice Room

11:30 MDT

3.2: Tourism Insights 2
Data Strategy at Destination Canada - Yue (Tina) Qian, Destination Canada 

Insights on Canadian Hotel Markets and Event Impact Analysis - Chris Klauda, Market Insights – STR 

Big Data Insights - Kevin Harper, TELUS & Simone Carlysle-Smith, Thompson Okanagan Tourism Association 

Speakers
avatar for Simone Carlysle-Smith

Simone Carlysle-Smith

Managing Director, Thompson Okanagan Tourism Association
Simone Carlysle-Smith is the managing director of the commercial division of the Thompson Okanagan Tourism Association. She has been with the organization for 10 years in multiple roles. Currently Simone is the team lead for the TOTA Research Program, which combines visitor and market... Read More →
avatar for Yue (Tina) Qian

Yue (Tina) Qian

Data Scientist, Destination Canada
Graduated from the Master of Data Science degree at the University of British Columbia, Yue Qian is working as a data scientist at Destination Canada. Her work responsibilities at Destination Canada include data ETL, data analysis, automation of data pipeline etc. Yue is interested... Read More →
avatar for Chris Klauda

Chris Klauda

Senior Director, Market Insights, STR
Chris Klauda leads the research and analytic efforts for STR’s market insights division which includes market level hotel performance, compression analysis, special event impact and group meeting trends. She is instrumental in producing STR’s biennial study of meeting planners... Read More →
avatar for Kevin Harper

Kevin Harper

National Business Development Lead, TELUS
For more than 19 years, Kevin Harper has been a trusted adviser to both government and industry including Tourism & Travel, IT, Events & Entertainment, and Commercial & Industrial Construction. With international experience in both Canada and Australia, Kevin’s vision for a connected... Read More →


Friday September 20, 2019 11:30 - 13:00 MDT
Florence Room

11:30 MDT

3.3: Leisure Experiences
Profiling the Emotional Peaks and Valleys in Stories of Cross-border Shopping - Michael S. Mulvey, Charles E. Gengler

Learning about ‘Home’/Teaching about Place: The Everyday Leisure Experiences of Diaspora Tourism -
Kelley A. McClinchey


Visitor Learning and Behaviour Change in Polar Bear Tourism - Jill Bueddefeld, Christine Van Winkle, Mary Benbow 

Motives to Take a Gamified Trip: An Interpretative Study Using Q Method - Ye (Sandy) Shen, Marion Joppe, Hwan-Suk Chris Choi, Sunghwan Yi 

Speakers
avatar for Michael S. Mulvey

Michael S. Mulvey

Section Head of Marketing/OB-HR, Telfer School of Management, University of Ottawa
Michael S. Mulvey (Ph.D. Penn State) is Section Head of Marketing/OB-HR at the University of Ottawa’s Telfer School of Management. He is an expert in using qualitative research methods to uncover how customers think, especially the impact that meanings have on decision-making. His... Read More →
avatar for Kelly A. McClinchey

Kelly A. McClinchey

Lecturer, Department of Recreation and Leisure Studies in the Faculty of Applied Health Sciences, University of Waterloo
Kelley A. McClinchey has a Ph.D. in human geography and is currently a Lecturer at the University of Waterloo, Waterloo, Ontario, Canada. Specializing in the sociocultural geographies of tourism, she frames her research within the philosophies of place and the dimensions of sustainability... Read More →
avatar for Jill Bueddefeld

Jill Bueddefeld

Doctoral Candidate, Clayton H. Riddell Faculty of Environment, Earth, and Resources, University of Manitoba
Jill Bueddefeld is a doctoral candidate in the Clayton H. Riddell Faculty of Environment, Earth, and Resources at the University of Manitoba. Her research interests include nature-based tourism and free-choice learning experiences, with a focus on sustainable behavior change.


Friday September 20, 2019 11:30 - 13:00 MDT
Naples Room

13:00 MDT

Lunch / Conference Awards
Three awards will be presented during the closing lunch:
  • Best Poster Award
  • Best Paper Award
  • Best Presentation Award

Friday September 20, 2019 13:00 - 13:45 MDT
Michelangelo Ballroom BC

13:45 MDT

Keynote: Finding Your Awesome
Knowing and using the latest research is great. It guides and validates our work. But we all know that the future of travel and tourism is how you share that research. This talk will inspire you to bring your own awesome to all the tools and ideas you learned at the conference, and how to share them moving forward.


Speakers
avatar for Kerri Twigg

Kerri Twigg

Career Contentment Coach, Career Stories
Kerri Twigg is a L2 Unified Mindfulness Coach who teaches people how to use mindfulness and storytelling to increase career contentment. Her book, The Career Stories Method, has been a top selling resume book on Amazon Canada since its release. Kerri regularly gets named a top Career... Read More →


Friday September 20, 2019 13:45 - 14:15 MDT
Michelangelo Ballroom BC

14:15 MDT

Closing
Friday September 20, 2019 14:15 - 14:30 MDT
Michelangelo Ballroom BC